Brian Cooley is a senior technology editor and an advisor on the positioning of technology products and services. As principal of Cooley Insights he helps organizations and brands make sure their tech makes sense to their intended audience. As a senior editor at CNET since 1995, Brian has explained thousands of technologies to the largest audience of tech-forward consumers. Brian also chairs the advocacy committee of Marin Humane in the San Francisco Bay Area and advises a portfolio of animal welfare non-profits on a pro-bono basis through Humane Outlook.
Prior to his work as a technology editor, Brian enjoyed a career in morning drive radio in San Francisco and Los Angeles. He was raised in Silicon Valley and remembers when Apple’s headquarters was mostly apricots.